Today FFA announced that Round 10 of the A-League will be Star Wars Round.

I love Star Wars and football. They are two great loves of mine. But, I’m not sure they work together. Football doesn’t need Star Wars, and Star Wars doesn’t need football. I will always support both.

But… we need to take a step back. The purpose of the Star Wars Round is not for football people. The Star Wars Round is designed for kids and families. Because of the association with Star Wars, kids and parents will come. Which is good for football, and the reason for this partnership.

Football people may not like it, but it’s not designed for them. It’s designed to get kids and families through the gates. And I think it will.